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Insurance Lead - London

Ref: 41 Date Posted: Wednesday 01 Aug 2018
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Do you want to help us build an exciting new company in an industry ripe for a makeover?

Join us on our mission.

At Laka, we believe that traditional insurance fails to offer peace of mind. It’s an inconvenience people have to deal with – unpleasant, expensive and unfair.

Laka has a new way to protect your favourite things & activities.

What makes us truly different is that members of our community don’t pay a fixed premium every year, but only share the true cost of claims incurred by the community. Simple, but truly disruptive (Sorry for the D-word).

Every month Laka helps community members in need - when their gear is damaged or stolen. At the end of the month all costs are split between the community, but each member’s premium is capped at market rate. Instead of paying hefty margins, our customers know they will always get the best price for great cover.

The first thing we have chosen to insure are high-end bicycles. For that we have assembled a community of keen cyclists who protect each other’s bikes against whatever happens.

Insurance that just works.

We went from concept to regulated business with a live product in 12 months. On the way, we joined fantastic ecosystems such as Anthemis’ Fellowship program and Startupbootcamp InsurTech, gathering a stellar host of business angels around us.

Recently, we have completed our Seed round (link), led by Malaysian financial services group Tune Protect, which has close ties to AirAsia. One of the leading early-stage investors, 500 Startups, has joined the round. Together, they will support our international expansion to South-East Asia.

We’re currently a team of 10, so everyone is vitally important to our success. You’ll be working directly with the company founders and will get to experience life in a startup company as we scale! We encourage you to get involved with any aspect of the business you are interested in. T-shaped people are the best!

Our office is in Oxford Circus, but we are flexible and understand sometimes you just need to work from home or wherever inspires you the most. 
The specifics (including the final title) of the role will vary depending on your experience, but in any case, it will grow with you. We want bright people to join us on our journey.


Ideally you can hit the ground running, have an interest in learning new things, and are comfortable working in a (constantly!) changing environment.

As the Insurance Lead, you will be responsible for all things insurance, i.e. leading the development and roll-out of new insurance products. Our ambition is to become a leading lifestyle insurer: sports equipment, music instruments, or high-value equipment like cameras come to mind as possible next products. The next step after that is to move from things to people, and focus on personal accident, dental or travel insurance.

Product development includes market research, engagement with insurance partners and regulators, development of policy wording, and more. You will know what is required better than us.

As a startup, we have many opportunities we’d like to seize but it’s important that you have a clear focus on what really moves the needle for Laka.

We bet you’ve got a ton of ideas of what Laka’s product road map should look like, and we want you to lead these efforts.

Be decisive and business-savvy with the ability to demonstrate solid problem solving, decision-making and analytical capabilities. Have an intrinsic understanding of what ‘good’ looks like, from the development of a strategy through to the final pitch deck all the way to a final solution.

We are looking for an experienced insurance professional that knows their way around the UK insurance market.

Whether your background is broking, underwriting, product management or otherwise, we are most excited about enthusiastic, highly-motivated self-starters with a strong focus on execution.

Ideally you have previously rolled out products that fit our lifestyle focus and understand customer behaviour and requirements in relevant (niche) markets.

We embody the mantra “customer first” and will make sure you are close to the Laka Community. 

You must have the right to work in the UK as sadly we can’t sponsor work visas at the moment.


- £30-50k annual salary
 (depending on experience) 
- Stock options: level depending on experience and expertise 
- Flexible holiday policy 
- Great working environment: Shared office near Oxford Circus 
- Flexible work arrangements: as long as the work gets done
- Generous conference/training budget 
- Child-care voucher 
- Cycle-to-work scheme 
- Regular team off-sites to collectively decide our future 
- Weekly team lunch

Above all: an opportunity to make a real impact on an archaic industry


We aim to reply to all applicants within a week of receiving your application. 
Our interview process will have several stages, each allowing us getting to know you better, professionally and technically - and for you to understand our culture and ethos.

The stages include:
- Personal or Skype interview 
- Meet the founders and join us for a team lunch 
- A real-world test case

We hope to get all the above done within 2-3 weeks, depending on your availability and convenience.

Insurance is broken.

It’s failed at serving its purpose – offering peace of mind when you need it the most.

At Laka, we want you to understand what you are buying. We designed our policies so simple and short, you can actually read it.

You pay a monthly fee which is your share of all claims from people like you. No claims mean your share is zero.

If it comes to a claim there are no more surprises. We work with you towards a common goal: get back what has been lost and fix what has been broken. We only get paid when we deliver on this promise.

Finally, insurance works in your favour.